MEASURE · IMPROVE · GROW
Marketing Calculators
Practical tools for measuring advertising performance, acquisition costs, customer value and campaign efficiency.
ROAS Calculator
Measure return on ad spend, revenue per £1 spent and break-even ROAS.
Open tool →Marketing ROI Calculator
Calculate campaign return on investment from revenue, costs and margin.
Open tool →Customer Acquisition Cost Calculator
Work out how much marketing and sales spend is used to acquire each new customer.
Open tool →Customer Lifetime Value Calculator
Estimate customer lifetime value from spend, purchase frequency, lifespan and margin.
Open tool →Conversion Rate Calculator
Calculate conversion rate from visitors, leads or sessions and completed conversions.
Open tool →CPC Calculator
Calculate cost per click from advertising spend and clicks.
Open tool →CPM Calculator
Calculate advertising cost per 1,000 impressions.
Open tool →Email Marketing Calculator
Measure email open rate, click rate, conversion rate and revenue per recipient.
Open tool →Understand the numbers behind your campaigns without spreadsheets or complicated dashboards.