What it measures
This tool turns delivered emails, opens, clicks, conversions and revenue into comparable campaign rates.
Your result—
Email privacy features and client behaviour can make open-rate data less reliable than clicks and conversions. Treat opens as one signal rather than an exact measure of readership.
How email marketing metrics work
Formula
Open rate = opens ÷ delivered; CTR = clicks ÷ delivered; conversion rate = conversions ÷ delivered.
Use the result
Compare the metric over time or between campaigns using the same measurement basis.