Markup formula
Selling price = cost × (1 + markup percentage).
BUSINESS & PRICING
Markup Calculator
Calculate a selling price from cost and markup percentage.
Selling price—
Enter your details to calculate.
Markup explained
Markup amount
The cash markup is the difference between selling price and cost.
Not the same as margin
A 50% markup does not mean a 50% profit margin.
Frequently asked questions
What is a 50% markup on £60?
The markup is £30, giving a selling price of £90.
Why is markup different from margin?
Markup is measured against cost; margin is measured against selling price.
Can I use this before VAT?
Yes. Businesses often calculate a net selling price first and then apply VAT where required.